Aprait company held its 6th annual “Top Manager That Make The Future” conference on June 19-20. This year the conference was devoted to the subject of Business Growth. Territorial Expansion. Seventy company CEOs and owners assembled at the hospitable Arakul suburban training center to share their experience and ideas about business expansion. Among the companies participating were Mr. Doors, Beeline, Euroset, Stalepromyshlennaya Kompaniya, and Kontur Design & Engineering, to name a few. The two eventful days were jam-packed with presentations and meaningful, insightful debates. The roundtable focused in great detail on the pros, cons and nuances of different expansion scenarios. This was the 1st Aprait conference attended by a presenter from Europe. Dr. Anders Liljenberg, Dean of the Stockholm School of Economics, Russia, made a presentation about the European company’s experience of entering the Russian market. The Stockholm School of Economics thanks Aprait and personally, its General Director Pavel Neverov and Training Programs Director Maria Chernous for excellent conference organization. More on Aprait at http://www.aprait.ru/ A roundtable with Presidential Program graduates, devoted to the subject of Markets Today. Main Marketing Trends, was held at Ekaterinburg’s Oktyabrskaya Hotel on 18 June. Dr. Anders Liljenberg, Dean of the Stockholm School of Economics (SSE), Russia, delivered a lecture. The roundtable participants discussed how to attract customers and convince them to make the right decision, and reviewed main marketing trends currently dominating the international consumer market. The focus was on two trends: revival of the local component and market microsegmentation. Russian marketing agendas were also addressed. Dr. Liljenberg highlighted the latest and, perhaps, most interesting trend he defined as the “the hot-cold view on branding,” which, in Dr. Liljenberg’s opinion, is highly relevant to the current Russian market context. The event generated much interest among the up and coming administrators, and drew over 50 participants, including SSE graduate Igor Kutuzov of Kalina Concern. SSE held a meeting and marketing seminar with Ural Airlines in Ekaterinburg on 17 June. We thank Kirill Skuratov, SSE EMBA Strategic Marketing graduate, Director of Sales at Ural Airlines, and Dmitry Lvov, EMBA Strategic Marketing participant, Deputy Director of Sales at Ural Airlines, for their assistance in organizing the meeting, and for introducing SSE to the company and its staff. More on Ural Airlines at http://www.uralairlines.ru/ On the invitation and through the facilitation of Igor Kutuzov, Director of Production at Kalina Concern and EMBA General Management graduate of the Stockholm School of Economics, SSE representatives on 18 June met with Kalina, a premier Russian producer of perfumes, toiletries and household cleaning products. During the visit Dr. Anders Liljenberg held a seminar about the main marketing trends for the members of advertising and marketing department of Kalina Concern. More on Kalina Concern at http://www.kalina.org/ SSE representatives met with Uralsvyzinform company on 18 June to discuss staff training opportunities and corporate training programs offered by SSE. We thank Sergei Bershev, Deputy General Director at Uralsvyazinform, for his support. More on Uralsvyazinform at http://www.uralsviazinform.ru/ Dr. Anders Liljenberg, Dean of the Stockholm School of Economics, met with Sergei Kadochnikov, Doctor of Economics, Dean of the School of Economics of Gorky Ural State University, one of the highest-ranking schools of economics among Russia’s classic universities, on 16 June. The parties discussed different aspects of Russian education in economics, including MBA programs currently available on the training services market. Stockholm School of Economics · Russia St. Petersburg office Tel.: +7 (812) 320 48 00 Moscow office Tel.: +7 (495) 232 52 26 http://www.sserussia.org/ For additional information, please contact Market Communications Manager Anna Izmailova at: Anna.Izmailova@sserussia.org